Introduction
Location-based services have become ubiquitous in recent years and are used by multiple industry segments and businesses. Because of this phenomenon, it is essential to understand the typical behaviors of travelers in all kinds of driving. TomTom O/D Analysis is a product for origin and destination analysis based on probe data.
The pattern information of everyday trips is in high demand from diverse business sectors, including:
- Smart City and Mobility programs,
- Geomarketing,
- Location-based advertising (LBA),
- Retail shop location,
- Urban planning of infrastructure development.
TomTom O/D Analysis provides trip investigation based on a high volume of location data. TomTom gathers real-time Floating Car Data (FCD) by combining measurements of existing infrastructure with signals from anonymous TomTom (connected) GPS devices, connected cars, and anonymous GPS-equipped mobile phones. TomTom also archives this data to create a historical traffic database. This is the main source of the TomTom O/D Analysis.