Location-based services have become ubiquitous in recent years and are utilized by various industry segments and businesses. Given this phenomenon, it is essential to understand the typical behaviors of travelers in different driving contexts. TomTom O/D Analysis is a product designed for origin and destination analysis based on probe data.
Information about everyday trip patterns is in high demand across diverse business sectors, including:
- Smart city and mobility programs
- Geomarketing
- Location-based advertising (LBA)
- Retail shop location
- Urban infrastructure planning
Product Description
TomTom O/D Analysis offers trip insights based on a vast amount of location data. It collects real-time Floating Car Data (FCD) by integrating measurements from existing infrastructure with signals from anonymous TomTom GPS devices, connected cars, and GPS-equipped mobile phones. Additionally, TomTom archives this data to build a historical traffic database, which serves as the primary source for the TomTom O/D Analysis.
